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Kristin Lawton, Director of Communications

Areas of Expertise: Media Relations, Online Communications

Kristin Lawton is the Director of Communications for CFED where she leads strategic communications for the organization, including media relations, CFED’s website,, and other sites under CFED’s purview including; the Assets Learning Conference and other events, and social marketing and social media efforts.

Since joining CFED in 2005, Ms. Lawton has led a number of major communication undertakings, including the public release of the annual Assets & Opportunity Scorecard and the redesign and launch of in 2010. She also launched CFED’s social media strategy and led CFED’s outreach for a major charitable giving competition by a national retailer where CFED was a finalist; led and executed the planning of CFED’s 30th Anniversary Gala; and directs the communications efforts for the biennial Assets Learning Conference. Additionally, Ms. Lawton has led the media relations efforts for CFED and our partners in national campaigns and initiatives.

Ms. Lawton previously worked at Strat@comm, a leading public relations/public affairs firm in Washington, DC where she assisted her clients in all facets of communications including media relations, grassroots communications and special events. Before that, she worked at NBC Newschannel and in the press department for the Joe Lieberman for President Campaign.

Ms. Lawton is a graduate of Furman University in Greenville, S.C. She holds a Bachelor's Degree in Communication Studies and Political Science.

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Online Communications Guidebook
Planning for Online Success: A guidebook for effective online engagement

Most Recent Blog Posts

Jan 30, 2017

We Must Stand and Speak for What We Believe In

CFED stands with refugees and immigrants in their journeys toward hope, safety and opportunity.

Jan 20, 2017

Today Is No Different from Any Other Day: Your Efforts Matter.

You work hard every day to ensure that everyone in your community has a fair shot at getting ahead. But some days, it can feel like no matter how hard you try, progress is just too far out of reach.

Apr 7, 2016

In Case You Missed It: Registration for the 2016 Assets Learning Conference is Now Open!

It’s time to register for the 2016 Assets Learning Conference! Join us September 28-30 in Washington, DC, for our largest ALC yet!

Oct 7, 2014

Levere’s New York Times Op-Ed Calls for Universal Children’s Savings, Fixes to Higher Education Tax Benefits

Andrea Levere discusses growing support for CSA programs across the country.

Apr 30, 2014

Recapping Day 1 at the Children’s Savings Conference

The day got better and better, and between some evocative sessions and an awesome reception, we’re feeling energized about what today will bring.

Mar 27, 2014

Levere Featured as Expert in One Crisis Away Series

Watch the financial security program tonight on Channel 13 in Dallas or online anywhere.

Feb 24, 2014

America Saves Week 2014 Has Begun!

America Saves Week is an annual opportunity to promote good savings behavior and a chance for individuals to assess their own saving status.

Feb 5, 2014

What's in the Piggy Bank?

Next Wednesday, February 12, CFED President Andrea Levere will be featured on a webinar highlighting her fellowship with the Aspen Institute's Ascend program.

Nov 6, 2013

Tour the New Communications Creative Suite

Take a tour of the new and improved Communications wing at CFED, including the Creative Suite.

Oct 29, 2013

Redesigning the 1:1 Fund Website

The process of redesigning and building the new 1:1 Fund website was a fun, creative and collaborative effort. Go behind the scenes with us and see how it happened!

Oct 25, 2013

The Inclusive Economy Editor is Getting Hitched!

We're so excited for CFEDer Sean who is getting married this weekend to his lovely fiancé Nicole.

Aug 26, 2013

Partner News: Next Step Launches as Separate Social Enterprise

Last month, Next Step Network, LLC, which separated from its parent nonprofit and Network Member, Frontier Housing, in May, launched their social enterprise, Next Step Network, Inc.

Jul 24, 2013

Read: Highlights from CFED's Policy Forum on the CFPB

Last Wednesday, over 100 people joined CFED & Democracy: A Journal of Ideas on Capitol Hill for a forum on the impact of the CFPB.

May 6, 2013

4 Graphs on the Importance of Entrepreneurship Programs

Quick facts on the power of entrepreneurship from our friends at the Center for an Urban Future.

Apr 22, 2013

Children’s Savings Conversation Hits National Airwaves

The 13-minute segment was a powerful testament to starting children early on the path towards higher education and long-term financial well-being.

Apr 8, 2013

Flippin' Half Smokes At Peep's Chili Bowl

CFED staff top five finalist in the Washington Post's 2013 Peeps Diorama Contest for their Peeps Chili Bowl diorama.

Feb 25, 2013

Six Steps that City Leaders Can Take to Increase Family Economic Security

This free, hour-long webinar, which will be held Thurs., Feb. 28, at 2:30 p.m. Eastern Time

Oct 29, 2012

The Poor Can Save, Too

Conventional wisdom suggests that lower-income people are financially irresponsible and lack the skills needed

Sep 6, 2011

Forbes Interview with CFED Founder Bob Friedman

Forbes' Rahim Kanani recently interviewed CFED founder and general counsel Bob Friedman for his column that focuses on leadership in the social sector.

Aug 18, 2011

2011 KIDS COUNT Data Book Now Available

CFED is pleased to join the Annie E. Casey Foundation as a 2011 KIDS COUNT Data Book outreach partner.

Apr 21, 2011

New America Foundation Webinar on City Financial Empowerment Initiatives

RSVP now for a webinar on the City Financial Empowerment Initiatives

Apr 19, 2011

Bill to Expand IDAs Introduced in the House

Improvements to Assets for Independence Act Will Enable Low-Income Families to Increase their Financial Security & Wealth

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