Stay Informed!

By Sean Luechtefeld on 04/22/2011 @ 01:00 PM

Tags: Behavioral Economics, Innovation, Innovators, Recommended Reading

Today, CFED published Applying Behavioral Research to Asset-Building Initiatives, the findings from 2010 Innovator-in-Residence Mindy Hernandez’s year of experimentation. The publication is now available on the newly-redesigned Behavioral Economics site, found here.

During Mindy’s residency, she partnered with three different asset building practitioners to design and test program tweaks informed by research in the field of behavioral economics. With each organization, she walked through the programs’ goals and processes to target critical leverage points, propose behaviorally-informed design changes and evaluate intervention as rigorously as possible.

Applying Behavioral Research to Asset-Building Initiatives describes these projects and their findings in detail. It is Mindy’s hope, and the hope of all of us here at CFED, that the lessons learned from her residency can be a useful blueprint for practitioners and researchers interested in applying behavioral sciences to a vast array of programs and challenges.

For more information about this publication, about the field of Behavioral Economics or for resources relating to CFED's ongoing work in applying a behavioral sciences approach to asset building, click here.

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