Stay Informed!

By Sean Luechtefeld on 05/04/2011 @ 11:45 AM

EDITOR'S NOTE: We received an email announcing One Away, a new campaign of the National Council on Aging, and thought it might be a useful tool to our followers. Please direct all inquiries via email to See3 Communications.

See How Video Storytelling Helps Win Economic Security for Seniors

Over 13 million elderly and aging Americans are now living in (or on the edge of) poverty. That's not just a lot of zeroes. That's a lot of stories. 13 million human stories of living in uncertainty, making painful sacrifices, choosing between food or medicine, and struggling to live with dignity.

Our clients at the National Council on Aging (NCOA) recently launched the One Away campaign because they saw the growing need to raise awareness and advocacy on this issue and they understood that each of these elder Americans, living one mishap away from poverty, has a story to tell. NCOA also recognized that powerful stories didn't always need hours of scripting, state-of-the-art equipment, or huge professional production teams— they need authenticity. What NCOA wanted was a way to arm their affiliates in the field to help elderly constituents to tell their own stories using video. This is where See3 had the privilege of helping by bringing our skills in organization training to into the mix.

See3's team has been doing quite a bit of training lately and this time we built NCOA's advocacy partners capacity to capture the stories and create video content that showed the world the issue at stake. We led 3, 3-day "bootcamp" style workshops on how to talk about their issue using video, best practices for audio, how to stage and how to make an advocacy video from start to finish and have one more session to go! We also consulted with NCOA on video messaging. Armed with clear direction and skills, the partners went out and captured the stories of elderly folks like Andre in Illinois. Finally we gathered the footage from the partners and edited the first of three videos that NCOA is promoting to a national audience through the “One Away” campaign.

As an agency, we love working on campaigns that tell the stories of the people behind the issues. But maybe more importantly, we know that every organization has to learn to tell these stories themselves. If your organization is interested in building capacity and training staff, program participants or advocates in the field contact us. We'd love to teach you how to “fish.”

Speaking of video - if you haven't signed up the Daily DoGooder (shame on you, it's free!) you can do that right here right now.

In case you haven't heard, the Daily DoGooder is a free service designed to help nonprofit leaders (and people who just like good videos) see what nonprofits are doing with online video. By signing up you'll get just one video, reviewed by our curators, sent your inbox each day. There's a lot out there. Let us send you the very best.

Interested in Learning More? Check us out and we’ll get started. Email us or call 773-784-7333 to speak with a member of the See3 team.

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