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PLAY Motivates Children to Save

By Anne Li on 05/02/2011 @ 10:00 AM

Tags: Children's Savings Accounts, Economic Inclusion, Financial Empowerment, Innovation

We want to congratulate Margaret Libby, executive director of Mission San Francisco Community Financial Center, recipient of two national awards. The Dora Maxwell award for social impact and a Desjardin award for innovation and leadership in youth financial education were recently presented to Mission SF for PLAY and Make Your (MY) Path.

PLAY and Make Your (MY) Path are both designed to build savings, savings habits and shift child and youth aspirations – ultimately to support children and youth to uncover and achieve their full potential. Margaret has shared this link to a four-minute ABC News video that features young PLAY savers and their parents talking about why they save. Children learning from their peers, and the littlest savers called “Big Dreamers” are two great reasons to watch.

Mission SF Community Financial Center is the non-profit affiliate of Mission SF Federal Credit Union. The Center’s aim is to expand economic opportunity and access to financial services by:

  • Raising awareness of affordable, quality financial services as an alternative to high-cost financial providers
  • Providing education about financial planning and management
  • Increasing income and earning power of low-wealth individuals and business owners
  • Improving community financial services, resources and opportunities through partnerships and education

In some more exciting news, effective April 8, 2011, Mission SF Federal Credit Union became a division of Self-Help Federal Credit Union. Self-Help Federal Credit Union is part of the non-profit Center for Community Self-Help family of organizations founded in North Carolina in 1980. Since 2008, Self-Help Federal Credit Union has been building a network of branches throughout California serving the state’s working class families.

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