Emerging evidence from the behavioral sciences and behavioral economics offers us a richer and more nuanced understanding of human behavior and decision-making. We believe that taking these insights out of lab and into the real world may uncover promising and powerful ways to promote economic opportunity, asset building and financial security.
Applying Behavioral Sciences in the Real World was developed through a collaboration between Mindy Hernandez, 2010 CFED Innovator-In-Residence, and Genevieve Melford, CFED’s Director of Research. Its purpose is to provide research findings, informational resources and a forum for asset building practitioners to share their experiences applying behavioral economics to their work with their peers.
In addition to the Applying Behavioral Sciences in the Real World website and blog, CFED provides occasional conference sessions, webinars and other opportunities to both share findings from this work, and to connect assets and financial security professionals with behavioral researchers to create and test new behaviorally informed innovations in the field.
1200 G Street, NW